Table of Contents
- Motor Oil Market Growth and Kraftmax Vision
- Expanding Motor Oil and Engine Oil Markets in Europe and LATAM
- Customer-Centric Innovation in Motor Oil Packaging
- New Packaging Demand and Upcoming Announcements
- Expanding the Engine Oil Product Portfolio
- Kraftmax e-Fluid Series and the Future of Motor Oil
- Sustainability and Social Responsibility
- FAQs
- Conclusion
Motor Oil Market Growth and Kraftmax Vision
The motor oil and lubricant industry demands continuous innovation, quality assurance, and global adaptability. Kraftmax has aligned its 2025 goals to respond directly to these needs while strengthening its position as a competitive Turkish motor oil manufacturer.
By focusing on product performance, customer satisfaction, and sustainability, Kraftmax ensures long-term value for both partners and end users.
Expanding Motor Oil and Engine Oil Markets in Europe and LATAM
As shared on our 2025 goals posted last year, as a motor oil brand available in many countries, we were planing to expand this performance and enter even more markets. One of the key achievements of 2025 is Kraftmax’s expansion into European countries and LATAM markets. This strategic move allows us as Kraftmax motor oil and our products products to reach new customers and distributors worldwide.
Key benefits of this expansion:
- Increased availability of Turkish motor oil products of Kraftmax Oil
- Stronger international distributor network
- Enhanced global brand awarness
This growth confirms Kraftmax’s ability to compete in diverse and demanding motor oil markets.
Customer-Centric Innovation in Motor Oil Packaging
Customer-centric innovation remains at the heart of Kraftmax’s approach to motor oil and other lubricant solutions. In 2025, Kraftmax introduced new packaging that offered improved customer friendliness, safety, and a more modern visual identity.
The response has been extremely positive, with customers expressing high satisfaction and increased demand across all our export regions.
While customer satisfaction is a major achievement, Kraftmax always aims higher.
Kraftmax is already working on another new motor oil packaging innovation. This upcoming development has been announced through official Kraftmax social media channels, reflecting our commitment to delivering the right solution at the right time. Your opinion and satisfaction carry a key importance for us. Therefore, we would be glad for you to join our new packaging survey and share your ideas with us!
Expanding the Engine Oil Product Portfolio
Enhancing the engine oil product portfolio is another critical goal successfully achieved in 2025. Kraftmax continues to develop solutions that meet modern vehicle requirements while maintaining high-quality standards expected from a Turkish motor oil brand.
Kraftmax e-Fluid Series and the Future of Motor Oil
The launch of the Kraftmax e-Fluid Series marks a significant step toward the future of mobility. This product line is designed specifically for electric vehicles, ensuring Kraftmax products remain relevant as automotive technology evolves.
Why this matters:
- Supports electric and hybrid vehicles
- Complements traditional motor oil and engine oil lines
- Ensures Kraftmax products are usable for every car type
This innovation highlights Kraftmax’s forward-thinking approach in the motor oil industry.
Sustainability and Social Responsibility
Sustainability is a core value for Kraftmax. Through the Eco Office initiative, Kraftmax has taken practical steps to reduce environmental impact.
Eco Office Clothing Initiative:
- No new clothing purchased
- Reuse of existing clothing as Kraftmax office
- Reduced textile waste and carbon footprint
This initiative reflects Kraftmax’s responsibility as a global motor oil and lubricant
Kraftmax’s Strong Position in the Motor Oil Industry
In 2025, Kraftmax successfully reinforced its leadership in the motor oil and lubricant market while further strengthening its position as a trusted Turkish motor oil brand. Driven by strategic expansion, continuous innovation, and a strong sense of responsibility, Kraftmax continues to shape the future of the lubricant industry.
As the Kraftmax Oil family, we remain committed to constant improvement, sustainable growth, and innovation because we believe our customers deserve nothing less than the best motor oil.
Looking ahead to 2026, our goal is to continue adding measurable value to your business, guided by our vision of delivering the right product at the right time.
Frequently Asked Questions (FAQs)
1.What makes Kraftmax a trusted Turkish motor oil brand?
Kraftmax combines quality standards, innovation, and global expansion in motor oil and engine oil production.
2.Does Kraftmax produce engine oil for electric vehicles?
Electric vehicles do not use motor oil like traditional vehicles. However, they still require specialized lubrication and ongoing care. These advanced solutions are known as e-fluids. At Krafmax, we proudly develop and produce high-performance e-fluid products specifically designed for electric vehicles.
3.Is sustainability part of Kraftmax’s strategy?
Yes, initiatives like Eco Office demonstrate Kraftmax’s commitment to the environment.
4.Where can updates about new packaging be found?
All announcements will be shared via Kraftmax social media channels.
5.What is the difference between 5w30 and 5w40 motor oil?
Both 5w30 and 5w40 motor oil flow similarly in cold temperatures (“5w”), but at high temperatures:
-
5w30 remains thinner
- 5w40 stays thicker and provides more protection at high heat.
- Drivers in hotter climates or demanding conditions often choose 5w40, while 5w30 is generally preferred for daily driving and fuel efficiency